Take Your Malling Experience to the MAX with all the Best New Firsts in Cebu at SM Supermalls

We all want the best for ourselves, and we’ll do whatever it takes to get it. We wanna look good, feel good, and be our absolute best, all the time. We want every experience that takes us to the MAX!

Good news: SM Supermalls has you covered. From fashion fits to foodie spots that hit different, here are all the new ways you can max-out your malling experience with your most-loved mall in Cebu!

STEP 1: Stylemaxxing – Get in your best fit

It all starts with what you wear. Does it fit? Is it swag? More importantly, does it make you appreciate yourself more?

Anothersole

A first in Cebu, this Singaporean footwear brand is where fashion meets sustainability. Known for its eco‑conscious, leather laced-up flats and sandals, Anothersole in SM Seaside City Cebu’s Upper Ground Level, City Wing, is a globally-renowned brand that’s sure to bring casual comfort and everyday wearability to your fits, while keeping conscious fashion at a maximum.

Charles & Keith

Max‑out your everyday wardrobe at the new, soon-to-open Charles & Keith, where contemporary fashion feels more elegant at the Upper Ground Level, North Wing of SM City Cebu. From casual fits to going‑out goals, it’s a style destination that serves bold, chic energy every time you go out.

Victoria’s Secret

Get your angel wings ready, and be prepared to max out your runway‑ready figure at the first-in-Cebu Victoria’s Secret at the Upper Ground Level, North Wing of SM City Cebu. Famous for its lingerie, loungewear, and beauty essentials, this lifestyle favorite offers pieces that level up your confidence and feel‑good energy.

STEP 2: Looksmaxxing – Look good, feel sexier

Looking good is not enough! To feel better, you gotta be healthier.

Bath & Body Works

Look good, feel fresh, and feel confident in yourself. Indulge with the first-in-Cebu Bath & Body Works at the Upper Ground Level, North Wing of SM City Cebu, with body care essentials and seasonal fragrance collections that not only max out how you look, but how you feel as well. Looking good feels better when you feel amazing.

STEP 3: Foodmaxxing – Taste only what’s best!

Lastly, no feel-good guide is complete without the best reward for that complete, maxed-out vibe—great food!

Mr. & Mrs. Thai

Take your sawasdee to Visayas and satisfy your Thai food cravings to the max at the new, soon-to-open Mr. & Mrs. Thai in SM City Cebu, Main mall. With a menu rooted in classic Thai favorites, it’s the perfect stop for foodies looking for vibrant, spice-packed eats in Cebu.

Wolfgang’s Steakhouse Grill

Premium steak, you ask? Let’s take that up a notch at the first Wolfgang’s Steakhouse Grill in Cebu. From ribeyes and filet to elevated comfort sides and crafty bar bites, it’s a steakhouse experience that serves next-level satisfaction, where world-renowned USDA Prime Black Angus beef takes center stage here at the Upper Ground Level, North Wing of SM City Cebu.

Yakiniku Like

For hands-on grilling that's sure to maximize all the space inside your stomach, opening soon in Cebu, the all-new, Yakiniku Like is here to deliver Japan’s solo yakiniku concept to the Upper Ground Level, North Wing of SM City Cebu, with quick service, premium slices, and an interactive BBQ experience perfect for fueling up solo or with your crew.

Mallmaxxed so hard, you’re sure to come back for more! That’s SM Supermalls for you—giving you all you need to feel your best and take your everyday experiences to the MAX!

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

WE ATE THAT! Best New Eats in the Metro at SM Supermalls

 

When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro.

Get ready to dine with your most-loved mall as we spotlight new dining destinations guaranteed to satisfy your cravings and get you saying, ‘Girl, we ate that!’

It’s giving OG eats from Japan

Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall.

Yappari

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into celebration.

Slayin’ the soft life, one sip at a time

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane.

Super Matcha

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board.

These Crowd Flavorites are a SERVE

Eat it, eat it, eat it! Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste.

PoBros

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort.

Goobne

Here to serve Korean flavors with unclockable finesse, Goobne specializes in oven-roasted chicken with juicy, perfectly seasoned meat. Find your satisfying match at Upper Ground Floor, SM Southmall.

Ate and left no crumbs—LITERALLY! That’s just how good food in the Metro is when experienced with the best. From Japanese classics to global cuisines, SM Supermalls is your most loved mall for all things foodie. Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Taste the thrill at SM Supermalls’ Food Fest this September

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

 Avail of Gyukatsu Kyoto Katsugyu’s promo at SM Mall of Asia and SM City North EDSA! Customers will receive one (1) free Menchi Katsu for every two (2) orders of Gyukatsu Zen until September 30,2025 from Monday to Thursday

Ikinari Steak is treating their MOA Square customers to one (1) free Coffee Jelly for every order of premium steak (tenderloin, wagyu, ribeye, striploin) until September 30, 2025. 

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here!

 

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

 

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

 

Do not miss the biggest food celebration of the year!

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

Visit www.smsupermalls.com or follow @SMSupermalls on social media to know more and stay updated.

6 Pet-Friendly Food Destinations in SM City Manila To Munch on Good Food With Your Furbaby

For pet lovers, there's nothing more rewarding than spending quality time with their beloved furbabies, and now, mealtime can be a part of the fun too at SM Supermalls! Gone are the days of choosing between a delicious meal and the company of your pet. At SM City Manila, fur parents can now savor great food while bringing along their fur babies for fun food outings. Here are six pet-friendly dining spots where you can munch on good food with your furbaby by your side.

1. Dig into classic Filipino comfort food at Max’s Restaurant

 

A household name in Filipino cuisine, Max’s Restaurant continues to win hearts with its timeless curation of dishes. For starters, their refreshing and crunchy Lumpiang Ubod is sure to delight your palate with its blend of shredded heart of palm (ubod), vegetables, pork, shrimp, and crabmeat. The savory filling is wrapped in a delicate crepe and served either fresh or fried for a deliciously satisfying treat.

 

Their All-Beef Kare Kare is also a crowd pleaser with its sumptuous serving of tender beef cuts such as chunks, oxtail, and tripe, slow-cooked in a luscious, thick peanut sauce. It's typically paired with a medley of vegetables such as eggplant, string beans, and banana blossoms, and served with Max’s signature sautéed bagoong (shrimp paste) on the side. With pet-friendly seating, Max’s Restaurant is the perfect place for a hearty family meal where even your pup or feline friends get to tag along for fun.

2. Treat your palate to mouthwatering meats at Scorched Smokehouse

 

If you're into smoky goodness and chill vibes, Scorched Smokehouse is a top pick. Known for its American-style smoked meats, this Filipino restaurant chain features a mouthwatering selection of pork ribs, USDA beef, pulled pork, and chicken. Their meats are slow-smoked for up to 12 hours using imported hickory wood chips, hence their exceptionally tender and flavorful dishes. Try their overload meals that include combos such as creamy and savory white pasta, smoked meat, java rice, and a dessert bar. The fan-favorite Scorched Iced Mocha is also a must-try, a perfect sip to shrug off the heat of Manila’s warm afternoons while chilling with your furbaby.

3. Experience modern Filipino dining at MESA

At MESA, traditional Filipino cuisine is given a contemporary twist. Their signature Pinatayong Manok is renowned for its creative presentation, featuring a whole chicken that is marinated, boiled, and deep-fried until golden brown. This succulent dish is presented in an upright position at your table, which makes for an eye-catching centerpiece. Aside from its visual appeal, it’s a popular choice among diners for its crispy skin and tender meat, along with their flavorful Tinapa Rice, which adds a smoky flair to every meal. MESA welcomes pet parents to dine in style and comfort with its cozy ambiance and delectable dish offerings that are sure to delight diners and their pets alike.

4. Tuck into heritage recipes that hit the spot at Classic Savory

 

Enjoy a nostalgic dining experience that blends tradition and comfort at Classic Savory. This cherished Filipino restaurant chain is known for its signature fried chicken and diverse selection of Filipino-Chinese dishes. Crowd-pleasers include the tender and juicy Classic Savory Chicken, crispy Shanghai Rolls, and a hearty serving of Fried Rice. For dessert or a refreshing drink, their Iced Coffee Jelly and Savory Tropical Cooler offer the perfect sweet touch. As a pet-friendly space, Classic Savory makes it easy for you to enjoy their delicious dishes without leaving your furry friends behind.

5. Have a taste of Thailand at Khao Khai Thai Chicken House

Craving Thai cuisine with a modern twist? Khao Khai Thai Chicken House brings the bold, Bangkok street-style flavors to Manila with its famous authentic Isan (Northeastern Thai) cuisine, comforting rice meals, and vibrant atmosphere. Its signature Gai Tod (Thai Fried Chicken) is a cult favorite and is celebrated for its crispiness and juiciness inside out. For a more authentic Thai street food experience, pair the Gai Tod with the tangy Som Tam (papaya salad) and cool off with the beloved sweet and creamy Thai Milk Tea. Khao Khai welcomes your furry companions while you dig into their flavorful dishes.

6. Beat the heat with the sweetest treats from Bebang Halo Halo

Wrap up your foodie bonding session with your pets with a cool and classic treat from Bebang Halo Halo. Known for its unique flavors and generous servings, their version of the beloved Filipino dessert is perfect for sharing (or not!). Its crowd favorite is the Presidential Halo Halo, which offers a delightful mix of premium ingredients such as leche flan, sago (tapioca pearls), ube halaya, sweet corn, and more. What makes this stand out among other desserts is its frozen milk base, which provides a creamier texture compared to traditional shaved ice. Bebang offers you a sweet escape on hot days with its rich, creamy, and innovative takes on the classic summer cooler.

SM City Manila is making it easier and more enjoyable than ever for pet owners to dine out with their beloved furry companions. With a growing lineup of pet-friendly food destinations, your next mall visit can be both a culinary treat and a bonding moment with your furbaby. Discover more pet-friendly food spots, pet essentials, and more for you at SM, where a #NewEraOfUniqueFinds awaits. For more information, visit www.smsupermalls.com or follow @smsupermalls on social media.

CDO's Bold New Firsts Begin at SM Supermalls Discover new ways to dine – only at SM.

Craving for some mouthwatering seafood? How about freshly brewed coffee, ready to go? This month, it’s all about what you want—check out these newly opened food and beverage spots heading your way.

You have all the reasons to make life more rewarding with these new firsts. From indulgent dining to quick coffee breaks, you deserve nothing but the best to satisfy your cravings.

Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Experience a unique dining experience with Zubaibai Seafood Restaurant—a bold new take on Filipino culinary traditions perfect for every seafood lover.

This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style boat—honoring Filipino heritage in a festive spread. Each dish is carefully plated with built-in burners, keeping the food deliciously hot and freshly cooked right at your table.

Indulge in the sea’s bounty, and experience a burst of flavor with this beachside-inspired dining escape at Level 5, SM CDO Downtown.

 

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country’s most popular cafés, has opened its first-ever drive-thru store here in Northern Mindanao—giving our busy coffee lovers the convenience of enjoying their favorite blends and brews while on the road.

Kickstart your day with your go-to Iced Latte. Feel adventurous and try one of their seasonal signature brews. Pair your handcrafted coffee or non-coffee drink with a delicious Doughssant.

Whatever your mood or wherever you go, you can now take Starbucks with you. Whether you’re headed to work, running errands, or just exploring the city, your caffeine fix is always just a quick stop at the North Wing of SM City CDO Uptown.

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

This month, treat yourself to feel-good flavors and cozy new spots. Whether you're in the mood for a quick heartwarming bite or a slow, satisfying break, these newly opened stores have the perfect blend of comfort and indulgence waiting for you. Relax, recharge, and savor the moment—only at SM City Cebu.

 

● Mo’ Cookies - Want a sweet snack to brighten your day? Indulge your cookie cravings at SM City Cebu with the latest sweet treats from The Moment Group.

This newest go-to spot serves up ooey-gooey, palm-sized favorites in all the flavors you love—from the classic Chocolate Chip to delightful surprises like the South Cotabato Fudge and Nutella Crinkle.

With cookies this good, Mo’ Cookies will definitely have you asking for Mo’! 

● 8Cuts Burgers - What makes the perfect beef patty? Chuck, rib eye, short rib, sirloin, brisket, hanger, flank—perhaps even oxtail. For your discerning palate, 8Cuts Burgers has got you covered!

Known for serving up flavors worth remembering, this latest opening from The Moment Group knows exactly what you deserve. With custom-blended patties, satisfy your burger cravings with the juiciest, most flavorful bite made just for you.

And don’t forget 8Cuts’ all-star sides—especially the crowd-favorite Onion Rings, because no burger experience is complete without them.

From sweet snacks and savory fixes, get to enjoy the best of life here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

BEST & NEW FIRSTS IN METRO MANILA: Dining destinations you wouldn’t want to miss

 

What’s better than a full stomach? A heart made even more fulfilled—thanks to all these new and absolute must-try restaurants headlining in the Metro.

This month of July, the cravings never stop as SM continues to welcome new firsts and flagship stores, with restaurants ready to serve you only the best of dining experiences. From the freshest concepts to the most crafty dishes, each restaurant offers a unique culinary journey you won't want to miss. Whether you're a food enthusiast or simply in search of something new, SM has everything to satisfy your cravings.

 

From Artisan Hands To Your Everyday Moments

There’s a certain magic in food made with heart—from the slow preparation to the flavors that linger. Whether you're craving comfort food or something new, SM Supermalls brings together a mix of dining spots where care and craftsmanship are always on the menu.

 

● % Arabica at SM Podium - Expand your caffeine horizons with % Arabica. Featuring the finest Arabica coffee beans and a calm, minimalist decor. It's the perfect spot to grab your drink to-go and snap a cute Instagram-worthy photo.

 

● The Matcha Tokyo at SM Mall of Asia - Starting off fresh with its first flagship store, The Matcha Tokyo expands its presence here in Manila as it continues to deliver its proud selections of purely organic matcha, complete from beverages to desserts.

 

● Hoshino Coffee at SM Mall of Asia - For our coffee lovers, inspire your everyday with some rich and aromatic tasting notes from Hoshino Coffee—featuring its signature hand-dripped blends and souffle pancakes. Enjoy your caffeine fix paired with desserts and dishes you’ll love.

Your Next Asian Craving Starts Her

Craving for some flavorful soup? How about some katsudon? Enjoy a month of tasteful feasts with these new Asian restaurants set to make the dining scene in SM City North EDSA and SM Mall of Asia more vibrant than ever.

 

● Shaburo 21 at SM Mall of Asia - Delight in a solo hot pot experience with Shaburo 21—a stylish, single-serve shabu-shabu restaurant which opened their first-in-PH store. Originating from Korea, they offer a range of quality meat and fresh vegetables paired with their house-special sauces.

 

● Katsudonya Saiko at SM City North Edsa - Experience the best katsudon in town at Katsudonya Saiko. With its upscale interiors and authentic Japanese flavors, you’ll feel transported to the Land of the Rising Sun with every lip-smacking bite. Oishii!

Your Food Favorites, Made Extra Special

We understand that you deserve the best—and that’s exactly what we’re serving: indulgent food in a great ambiance. Check out these newly opened and freshly upgraded restaurants at SM Aura and SM Mall of Asia.

 

● Kiwami: Japanese Master Kitchens at SM Mall of Asia - Speaking of the best, the ultimate dining destination for everything Japanese cuisine just recently opened their biggest space yet, here at the SM Mall of Asia. Kiwami: Japanese Master Kitchens offer a variety of food options through their lineup of famous dining spots from across Japan. Featuring restaurants like Koyo, Yabu, Ippudo, Hannosuke, Hachibei, fully satisfy your cravings for Japanese food to your heart’s content.

 

● Niku Niku Oh!! Kome at SM Mall of Asia - This new restaurant is a must-visit omakase-style hamburger steak chain centered on serving quality beef cuts directly imported from Japan—ground daily and prepared live!

 

● Burger & Lobster’s Terrace at SM Aura - Just a few months after launching their first home here in the Philippines, Burger & Lobster is here yet again with a new, soon to open addition to their restaurant—featuring its freshly opened, totally must-visit terrace area to enjoy your surf and turf combo at. Feel the obsessive vibe. Have your well-deserved dining moment, and dig into this fan favorite from London in the luxury of taking in an equally delicious view. 

Hot pot? Japanese favorites? Or perhaps a delightful serving of lobster with a great view? From casual treats to high-end pleasures, we’ve got you covered—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!